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How you advance a brand

  • Internalize the organization’s core mission;
  • Identify and empathize with the target audience to understand their motivations;
  • Communicate directly to the target audience, make it simple and do it with impact.

Paul is a creative, daring and immensely talented graphics professional. His work always stood out, even among that produced by his peers in a very strong department. It was obvious that he was evolving far beyond the newspaper mindset, determined to make his mark across the spectrum of visual communications. I learned much working with Paul and would recommend him without hesitation.

Alexander Hill

North America Software Marketing Manager, Elekta (former Assistant Sports Editor, The State)

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My Skills

  • Photoshop
  • Indesign
  • Illustrator
  • After Effects
  • Premiere Pro
  • PowerPoint
  • Flash